At the end of June, Shaw's and Star Market announced it was eliminating its rewards card program and slashing prices around the store in an effort to ensure all customers received the same deals on its products.
“Our goal is to provide our customers with an experience that is simple, easy and focused directly on them,” the grocery chain's President Shane Sampson said in press release. “Every customer who walks through our door deserves our best – from service to foods to pricing – and these lower prices are what our customers can expect from us every time they visit one of our stores.”
According to the new approach, prices were to be reduced on categories across the stores, with a focus on the items customers purchase most such as milk, eggs, bread, and more.
So today, Merrimack Patch set out on an expedition to find out how Shaw's new prices compare to Market Basket. Trips were made to the new Market Basket just off Exit 8 in Nashua, and Shaw's at 7 Continental Boulevard in Merrimack.
Scroll through the pictures above and see what we found for prices on some of those essentials mentioned: eggs, bread, milk and potatoes. Given those four items, you will walk out of Market Basket saving 79 cents.
A more in-depth look will be given to how the prices compared overall, with a pre-determined shopping list in hand, and observations made by Patch editor Carolyn Dube during her comparative shopping trips.
Check back for more on that on Monday morning.
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